AI workflows for sports highlights and newsroom clips: how qibb, Mimir, and Qvest deliver near-live production

Media teams at broadcasters, streaming platforms, and sports organisations face constant pressure to deliver more content, faster. Fans expect to see sports highlights within minutes of the action. Viewers want breaking news packaged and published while the story is still unfolding. In both cases, speed and quality are equally important, but achieving both often means working through complex, manual processes that slow teams down.

At IBC2025, qibb, Mimir, and Qvest showcased two AI-driven workflows that change this equation. Together, we are combining qibb’s low-code integration and automation platform with Mimir’s cloud-native MAM and Qvest’s deep industry expertise to create production pipelines that are faster, smarter, and ready for real-world demands.

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Sports highlight production: from whistle to watch

For sports fans, the highlights are almost as important as the game itself. They want to share them, replay them, and experience the key moments again as quickly as possible. Traditionally, building highlight reels means editors comb through hours of footage, manually marking plays and stitching clips together.

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With the joint sports highlights workflow, live content flows directly into Mimir. qibb acts as the orchestration layer between live feeds, Opta sports data, Mimir, and AI services such as TwelveLabs, OpenAI, and Gemini, so sports teams can evolve their highlight rules without rebuilding integrations. Whether the goal is to package highlights by player, by team, or by match period, it is simply a matter of setting the right rules.

Once the moments are identified, qibb assembles the highlight sequences directly in Mimir. Editors can make quick adjustments in Mimir’s web editor or auto-render the package for instant publishing. With Qvest’s production expertise shaping the workflow, the result is near-live highlights that are consistent, accurate, and ready for fans anywhere.

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Mimir CTO Steinar Søreide sums it up: “With the vast and rapidly growing amount of live video going through Mimir every day, we see a clear need from our customers for good auto-highlight solutions that can coordinate data flows and remove manual steps from extremely time-sensitive productions.”

News clip production: breaking stories at speed

In the newsroom, the race to be first is relentless. Turning raw footage into a polished, on-brand news clip usually means juggling multiple tools, transferring files, and managing handoffs between teams. Every step takes time and increases the risk of delays.

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The joint newsroom workflow changes that. Footage is ingested into Mimir, where qibb orchestrates OpenAI, Gemini, and TwelveLabs to analyse each scene, match it to the provided script, create a storyboard, and generate an optional voiceover.

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Once the content is ready, qibb assembles the clip directly in Mimir, delivering it as a Mimir sequence, an Adobe Premiere project, or a fully rendered file. Qvest’s newsroom know-how ensures the process supports brand slates, editorial review, and any compliance steps needed before publishing. The result is an AI-assisted newsroom workflow where journalists stay in control of the story, while qibb orchestrates the heavy lifting across Mimir, AI services, and editing tools.

With this approach, stories can be produced up to ten times faster while maintaining the editorial standards and brand consistency that audiences expect.

More content. Less complexity.

These sports and news workflows show what is possible when best-of-breed platforms work together. By connecting and automating every step of the process, qibb, Mimir, and Qvest help media organisations deliver more content in less time without disrupting existing tools or workflows.

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FAQ

^{How can sports broadcasters use AI workflows to create near-live highlights with qibb, Mimir, and Qvest?
Live feeds flow into Mimir, where qibb orchestrates Opta sports data and AI analysis from tools such as TwelveLabs, OpenAI, and Gemini to detect key moments. qibb then assembles highlight packages directly in Mimir, so editors only need to review and publish, rather than manually scrubbing through the full match.}

^{How does the newsroom workflow change the way news clips are produced?
Instead of juggling multiple tools and handoffs, footage is ingested into Mimir and analysed by AI services orchestrated by qibb to match the script, create a storyboard, and optionally generate a voiceover. qibb assembles the final sequence for Mimir or Adobe Premiere, letting newsrooms move from raw footage to brand-safe clips much faster.}

^{Do we need to replace our existing MAM or newsroom systems to use these workflows?
No. qibb is a low-code media workflow orchestration platform that sits on top of your existing tools. It connects Mimir, AI services, editing software, and distribution channels into repeatable workflows, so you can add AI-driven highlights and news clips without a rip-and-replace project.}

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See it live today

Experience both workflows in action to explore the sports highlights and newsroom workflows step by step and see how they can be tailored to your own operations.

Book your demo today

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