Cloud-native broadcast operations

Launching a cloud-native MCR in under 10 weeks

How a leading sports broadcaster launched a production-scale cloud-native MCR using qibb’s low-code workflow orchestration platform.

Explore the architecture View the workflows

Game order / scheduleRouting & failoverMultiviewer monitoringPlayout & productionRemote commentaryArchive & metadata

Media orchestration platform qibb

Orchestrate • Validate • Control

Operator dashboardSingle pane of glass

<10 weeksScope to live operations

12Linear channels

50+Operational dashboards

Up to 50%Lower cloud infrastructure costs*

The challenge

A production-scale MCR, delivered at speed.

The broadcaster needed to launch a cloud-native MCR within an aggressive timeline. The environment had to connect routing, monitoring, playout, scheduling, media asset management, live production and cloud infrastructure. The qibb platform provided the orchestration layer that helped move the MCR from scope to live operations in under 10 weeks.

01

Build for live use

Configure, test and refine workflows in qibb’s visual Flow Editor under rehearsal and live conditions.

02

Operate the stack

Use qibb’s reusable integrations and APIs to coordinate existing systems.

03

Launch at scale

Move from scope to live operations in under 10 weeks.

Solution architecture

Two distinct architectures behind the cloud-native MCR.

Live production and post-production use separate orchestration architectures. In each, the qibb platform provides the orchestration layer.

01 • Live production architecture

From event initiation to on-air control

The qibb platform orchestrates live production workflows by connecting routing, commentary, monitoring and playout through APIs and dashboards.

Control / orchestrationStatus / feedback

Game order / schedule system

Match / eventGame ID, date, time and teams

Match detailsVenue, feeds and commentary plan

Event triggerStarts the live production workflow

qibb orchestration layer qibb

Workflow managementWorkflow templates and dependencies configured in the visual Flow Editor

Business logic & safeguardsValidation rules, pre-checks and conflict prevention

Dashboards, audit & loggingLive status, alerts, action controls and workflow logs

Technology partners

Live routing & failover (Techex)Routing, switching, source management and stream status

Multiviewer monitoring (TAG Video Systems)Source, layout and output configuration with real-time validation

Remote commentary (Spalk)Event setup, teams, roles, SIP line management and audio routing

Playout / output (GV AMPP)Live production, playout transmission and redundancy

Operator dashboard

System healthLive status, alarms and alerts

Active events & workflowsWorkflow activity and action controls

Routing, commentary & multiviewerSingle-pane visibility across live production

02 • Post-production architecture

From schedule and assets to delivery

The qibb platform orchestrates post-production workflows by connecting scheduling, media asset management, validation, playlist sync, asset transfer, archive migration and CMS publishing systems.

Control / orchestrationStatus / feedback

Scheduling & traffic

Schedule, playlists & metadataSource of truth for schedules, playlists and metadata

Segmentation & approval statusPlaylist validation and media readiness

APIs / webhooksScheduling updates and event triggers

qibb orchestration layer qibb

Workflow orchestrationWorkflow templates, job orchestration and dependency handling configured in the visual Flow Editor

API orchestration, mapping & validationPartner and custom APIs, data mapping and validation

Job, exception & audit managementAlerts, manual approvals, logs and user actions

Technology systems

Asset & archive hub (MAM)Central repository for assets, playlists, metadata and content lifecycle

Transfer layer (AWS S3)Secure exchange layer for playlists, assets and logs

Playout systemsPlaylist management, asset ingest and AsRun export

Custom content management system (CMS)Clip and sequence publishing with metadata alignment

Archive migration & managementMigration, reconciliation and future reuse

Operations dashboard

Workflow / job statusCentralized workflow visibility

Exceptions & alertsMissing media, transfer and publishing status

Manual actions & approvalsHuman-in-the-loop intervention

Orchestration in practice

Selected workflows across the MCR

The qibb platform orchestrates many workflows across the MCR. These three examples highlight cloud operations, live reliability and remote production.

qibb resource lifecycle management dashboard

Cloud operations

Up to 50% lower cloud infrastructure costs

Automated cloud resource switch-off

Event-driven orchestration starts and stops cloud resources based on production schedules, with validation and operator controls.

Read the workflow story ↗

qibb failover dashboard with TAG multiviewer

Live reliability

11 concurrent live streams

Centralized stream failover control

A single operator interface combines routing, monitoring and visual validation across Techex, TAG Video Systems and qibb.

Read the workflow story ↗

Remote commentary

Main and backup event provisioning

Remote commentary at scale

API-driven orchestration standardizes event creation, resource assignment and operational control for distributed commentary teams.

Read the workflow story ↗

Delivery

From solution design to live operations in under 10 weeks

01DesignConfigure priority workflows in the qibb Flow Editor

02IntegrateConnect systems using qibb integrations and APIs

03ValidateTest workflows with engineering and operations teams

04Go liveDeploy workflows into live MCR operations

Delivery speed

Live operations in under 10 weeks

The broadcaster moved from solution design to a production-ready cloud-native MCR within an aggressive launch window.

Production scale

Built for high-throughput broadcast operations

The environment supports 12 linear channels across a production-scale cloud infrastructure.

Orchestration foundation

Workflows spanning the MCR technology stack

The qibb platform provides the orchestration layer for distinct live-production and post-production workflows.

*The cloud-cost outcome is specific to the automated resource lifecycle workflow. Throughput, compute and dashboard figures describe the broader production environment.

Build around orchestration

Orchestrate a cloud-native MCR at speed.

Use qibb’s low-code media workflow platform as the orchestration layer across routing, monitoring, playout, scheduling, media asset management, live production and cloud infrastructure.

Book a platform demo