Premiere Digital Services selects qibb as orchestration platform

Premiere Digital Services, a leading provider of media services and cloud-based content distribution solutions, has selected qibb as its orchestration platform to modernize its technology stack and replace legacy in-house middleware.

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Premiere Digital supports major studios, streamers, networks, indie distributors, and content producers with post-production, localization, packaging, and global content delivery. The company operates at the center of complex media supply chains, managing the ingest, transformation, packaging and distribution of digital assets across 1,000+ platforms globally.

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To replace its legacy middleware, Premiere Digital selected qibb as the orchestration layer across its systems and workflows, enabling the company to standardize operations and scale more efficiently.

“We reached a point where our in-house middleware was limiting how fast we could innovate and scale,” said Geoff Bloder, Chief Technology Officer at Premiere Digital Services. “Replacing it was a strategic priority. With qibb, we now have an orchestration layer that connects our ecosystem, automates complex workflows, and gives us the flexibility to continuously evolve our systems, as well as integrations with our clients’ and partners’ systems.

With qibb, Premiere Digital gains a unified orchestration layer to connect systems, automate workflows, and manage operations across cloud and hybrid environments. The platform enables teams to build, deploy, and scale workflows faster while reducing dependency on custom development and increasing operational agility.

“Premiere Digital operates at the heart of the media supply chain, where reliability and scalability are non-negotiable,” said Scott Goldman, General Manager of qibb. “Their decision to adopt qibb as their orchestration platform reinforces our role as trusted infrastructure for media companies looking to modernize and scale for the long term. We are proud to support their transition away from legacy middleware and help power the next generation of their operations.”

The partnership reflects a broader shift toward replacing fragmented middleware and custom integrations with centralized orchestration layers that provide greater control and flexibility across operations.

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Premiere Digital and qibb will be attending NAB 2026 and are available to meet with customers and partners to discuss relevant projects and explore collaboration opportunities.

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To request a meeting with qibb during NAB 2026, click here.

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About PremiereDigital Services

Premiere Digital is a post-production, media services, distribution and technology solutions company based in Los Angeles, CA, Stamford, CT and Bangalore, India. Premiere is a leader in cloud-based workflows, providing scalable content optimization solutions for clients in the Media & Entertainment industry. Additional information on Premiere can be found at https://www.premieredigital.com

About qibb

qibb connects systems across the media stack, orchestrates workflows between them, and provides real-time visibility and control over operations. It enables teams to integrate AI services, automate complex processes, and evolve their architecture without rebuilding existing systems.

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The result is faster time to market, reduced operational overhead, fewer manual errors, and the ability to scale workflows without adding complexity.

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Designed for the demands of modern media operations, qibb serves as the orchestration layer that replaces fragmented tooling and legacy middleware, giving organizations a flexible, future-proof foundation to build and scale on.

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https://www.qibb.com

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