qibb: the platform approach to simplifying cloud management

Hardly any other industry is as fast-moving and characterized by innovations in content, new concepts and technology as the media industry. The digital transformation is becoming an increasingly topical and important issue that influences not only society but also companies. Society and economy are undergoing a digital transformation which is manifested by four characteristics: inevitability, irreversibility, tremendous speed, and uncertainty in execution.

Media companies were the first to be confronted with the opportunities and challenges of these characteristics, which are strongly driven by the nature of “content” as being an asset that can be digitally transformed more easily and is consumed by customers on digital platforms and services. As a result, many companies have started to change their products, processes, business models, and their own position in the media value chain to adapt to the changing customer demands and usage behavior.