Accelerating news workflow at Asharq News

Advanced news workflow based on qibb ultimate

For accelerating its digital news production, Dubai-based 24/7 finance channel Asharq News uses qibb as the key integration tool for handling the complete file based contribution of external providers such as news agencies like Reuters.

qibb is orchestrating the internal content distribution utilizing a tight integration to the main production tools of Asharq News, the NCRS system Avid iNEWS, the journalist production platform Avid MediaCentral|Cloud UX as well as X.NEWS and Burli. Having all incoming contributions running through qibb makes it easy to deliver them to all needed destinations within the production workflow of Asharq News.

qibb enables Asharq to adopt rapidly to new production requirements that are needed to participate in the contribution or distribution of content.

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Studio at Asharq News in Dubai

Asharq News is a news channel based in the heart of Dubai’s financial district. Asharq News delivers 24/7 financial news across online, social, TV and radio services to the Arabic-speaking population around the world. The project is the first in the MENA region to use IP technology throughout its entire media infrastructure. The use of virtualized on-premise systems and cloud applications as a hybrid architecture for content aggregation, production and distribution with qibb as a centerpiece also plays a key role.

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